Websites on Insider Perspectives: The Advertising Graveyard Gallery of controversial advertisements which clients declined to run. Brand personality A relationship with a brand can be like a relationship with another person. Give your brand in marriage For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage. Propagandium.com a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash]. The power of hype Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. (November 1, 1999)
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