Home: Society: Issues: Business: Advertising: Media Literacy (4)
  
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Subdirectories of Media Literacy:
Semiotics of Advertising (11)

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Society: Issues: Business: Advertising: Critical Commentary (14)

Websites on Media Literacy:
The Sweeps
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
The contrition peddlers
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. (July 20, 1999)
Gandhi was No Pitchman
Why Apple chose the wrong icon to promote their product. Article from Salon. (November 4, 1997)
Malt liquor marketing to Latinos
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. (October 2, 1997)




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